 Advertisement for Kirkman's Borax Soap. Card photo by Falk, N.Y., copyrighted by Kirkman & Son, 1891. Library of Congress #LC-USZ62-52088
Advertisement for Sweetheart soap from Motion Picture magazine, 1952. From the Ad Access project, not to be used for other than educational purposes without permission of the copyright owner.
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Advertising Photo
Advertising photographs are different from most other kinds of photographs. They are posed, usually with actors, to sell you a product. The advertisers want you to believe that their product will make you as happy, pretty, sexy, or strong as the people in the photograph. Sometimes, the photograph features a celebrity. The suggestion is that the person in the photograph is famous because he or she uses the product. Who says photos never lie?
Back to "How to Look at a Photograph"
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